ICP Definition & Targeting
Define the businesses and decision-makers you want to reach.
Clarify the customer profile, relevant roles, business needs and targeting criteria that will shape the programme.
B2B Lead Generation & Sales Outreach
Reaching more people is only useful when you are reaching the right businesses with a relevant reason to talk.
3rd i Visuals connects prospect targeting, data, messaging, outreach and follow-up to help businesses build structured outbound programmes designed to generate qualified sales conversations.
A pipeline needs a process behind it.
A database alone is not a prospecting strategy. Sending messages alone is not a complete acquisition system.
The work needs to connect who you target, what you say, how you follow up and what happens when someone shows interest.
We build the route from the right prospect to a useful sales conversation.
Every stage has a job to do.
- 01→ICP
- 02→Data
- 03→Messaging
- 04→Cold Email
- 05→LinkedIn
- 06→Follow-up
- 07→Qualified Meetings
- 08CRM
Capabilities
Prospect Data & Enrichment
Build the information base for relevant outreach.
Prospect database building, data enrichment and organisation around the agreed target profile.
Messaging & Outreach Preparation
Give the right prospect a clear reason to respond.
Develop the value proposition, outreach copy and supporting messages around the audience and offer.
Cold Email & LinkedIn Outreach
Run coordinated outreach across the agreed channels.
Structure campaign activity and channel-specific messaging around the prospecting objective.
Follow-up & Appointment Setting
Keep interested conversations moving.
Build follow-up sequences, support response handling and coordinate meetings around agreed qualification criteria.
CRM & Sales Handover
Keep context attached to the opportunity.
Lead management, CRM updates and structured handover to help sales teams continue the conversation. Inside sales support can be scoped where required.
Define a useful conversation before you launch.
“Qualified” should mean something specific to your business.
Before outreach begins, we agree what makes a prospect relevant, what information needs to be captured and when a conversation is ready for your sales team.
- Clear targeting→
- Agreed qualification→
- Better handover
The ecosystem advantage
The reply is only one part of the journey.
The targeting is right, but the message is not landing.
→Review the proposition, outreach copy and supporting content.
Prospects show interest, but follow-up is inconsistent.
→Connect response handling, reminders and CRM workflows.
Meetings happen, but the sales team lacks context.
→Improve qualification, information capture and handover.
We can connect outreach with the creative and automation needed to support the next step.
How we work
- 01
Understand
Your offer, target market, sales process and new-business objective.
- 02
Define
The ICP, targeting criteria, proposition and qualification requirements.
- 03
Build
Prepare prospect data, messaging, outreach sequences and CRM workflow.
- 04
Execute
Run the agreed outreach, follow-up and appointment-setting activity.
- 05
Review & Improve
Use response patterns, conversation quality and pipeline feedback to refine the programme.
Who this is for
B2B Companies
Reach relevant businesses and decision-makers around a defined offer.
SaaS Businesses
Build structured prospecting around the customer profile and use case.
Service Businesses
Create a more consistent approach to new-business conversations.
Ways to engage
Talk to Us About Your RequirementOutbound Setup Project
Define the targeting, data, messaging and workflow for a new programme.
Managed Outreach
Ongoing execution and improvement of an agreed outbound programme.
Integrated Acquisition Support
Outreach, content and automation working together around a broader pipeline objective.
See the process behind the pipeline.
Explore Our Work →
approved exampleTargeting & Messaging
- Business objective
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- Programme approach
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- Verified outcome
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approved exampleOutreach Programmes
- Business objective
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- Programme approach
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- Verified outcome
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approved exampleFollow-up & CRM
- Business objective
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- Programme approach
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- Verified outcome
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Who do you need to reach—and what is getting in the way?
Tell us about your offer, your ideal customer and how you currently generate new business. We’ll help identify where a more structured outbound approach can help.
Discuss Your B2B PipelineContact us
Start with the problem, not a package.
Share a few details and we’ll come back with a first read on where to begin, before any proposal or retainer.
- Reply within one working day
- A first read on where to start, free
- No retainer or package until it makes sense
Prefer email?hello@3rdivisuals.com